“Good to great organizations,” Collins says, “think differently about technology and technological change than mediocre ones.” When it comes to technology, Collins says that truly great companies understand how and when to embrace shiny new toys. (Before you say that this doesn’t apply to you because you are not running a business, if you are publishing what you write in hopes of someday making money, then you have started a small business, and Collins’s book has loads of wisdom for you.) In chapter seven of his leadership classic, Good to Great, Jim Collins addresses the issue of new technology and how businesses should use them. The Secret to Choosing the Right Book Writing Software That’s why I would like to offer a defense for using the industry book writing software standard, Microsoft Word. They offer the world, but often only take your time. But sadly, these programs will not make you into the writer you want to be. ![]() They flash their sexy features at you and promise to be the very thing you need to become the writer you want to be. There’s an endless number of book writing software programs claiming to be the best at one thing or another, from Microsoft Word to Scrivener to Vellum-and the list goes on and on. ![]() It’s easy as a writer to fall into the trap of shiny new toys.
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